The series of steps we follow to begin a citation audit:
- Record all current and previous NAP information. Any name variations, old addresses and phone numbers can be used to find outdated directory listings that need updating.
- Compile a list of 50 or more structured citations to review, along with searching for the business name or primary keywords, and make note of the directories that rank well.
- Create, or locate and claim existing listings for client’s business. Some directories may require verification by phone or postcard to prove ownership of the business before claiming the listing.
- Update outdated information and remove any duplicate listings. We recommend updating in batches, instead of all at once.
For our clients, we ensure to review citations every 2-3 months so as to ensure that information remains updated.